What is “Ponzi scheme” Investment?!

Jul 25th, 2010 | Posted by aligolroo | Filed under Economy & Business, Society

1910 police mugshot of Charles Ponzi.

Ref: wikipedia.org

A Ponzi scheme is a fraudulent investment operation that pays returns to separate investors from their own money or money paid by subsequent investors, rather than from any actual profit earned. The Ponzi scheme usually entices new investors by offering returns other investments cannot guarantee, in the form of short-term returns that are either abnormally high or unusually consistent. The perpetuation of the returns that a Ponzi scheme advertises and pays requires an ever-increasing flow of money from investors to keep the scheme going.

The system is destined to collapse because the earnings, if any, are less than the payments to investors. Usually, the scheme is interrupted by legal authorities before it collapses because a Ponzi scheme is suspected or because the promoter is selling unregistered securities. As more investors become involved, the likelihood of the scheme coming to the attention of authorities increases. While the system eventually will collapse under its own weight, the example of Bernard Madoff demonstrates the ability of a Ponzi scheme to delude both individual and institutional investors as well as securities authorities for long periods: Madoff’s variant of the Ponzi scheme stands as the largest financial investor fraud in history committed by a single person. Prosecutors estimate losses at Madoff’s hand totaling roughly $21 billion, as estimated by the money invested by his victims. If the promised returns are added the losses amount to $64.8 billion, but a New York court dismissed this estimation method during the Madoff trial.

The scheme is named after Charles Ponzi, who became notorious for using the technique in early 1920. He had emigrated from Italy to the United States in 1903. Ponzi did not invent the scheme (Charles Dickens’ 1857 novel Little Dorrit described such a scheme decades before Ponzi was born, for example), but his operation took in so much money that it was the first to become known throughout the United States. His original scheme was in theory based on arbitraging international reply coupons for postage stamps, but soon diverted investors’ money to support payments to earlier investors and Ponzi’s personal wealth.

Knowingly entering a Ponzi scheme, even at the last round of the scheme, can be rational economically if there is a reasonable expectation that government or other deep pockets will bail out those participating in the Ponzi scheme.

Defination of HTML

Jul 25th, 2010 | Posted by aligolroo | Filed under Computer & Technology, Internet

HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages. It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. It allows images and objects to be embedded and can be used to create interactive forms. It is written in the form of HTML elements consisting of “tags” surrounded by angle brackets within the web page content. It can embed scripts in languages such as JavaScript which affect the behavior of HTML webpages. HTML can also be used to include Cascading Style Sheets (CSS) to define the appearance and layout of text and other material. The W3C, maintainer of both HTML and CSS standards, encourages the use of CSS over explicit presentational markup.

HTML markup consists of several key components, including elements (and their attributes), character-based data types, character references and entity references. Another important component is the document type declaration, which specifies the Document Type Definition. As of HTML 5, no Document Type Definition will need to be specified and will only determine the layout mode .

The Hello world program, a common computer program employed for comparing programming languages, scripting languages and markup languages is made of 9 lines of code in HTML, albeit Newlines are optional:

<!doctype html>
<html>
  <head>
    <title>Hello HTML</title>
  </head>
  <body>
    <p>Hello World!</p>
  </body>
</html>

This Document Type Declaration is for HTML 5.

If the <!doctype html> declaration is not included, most browsers will render using “quirks mode”.

Elements

HTML documents are composed entirely of HTML elements that, in their most general form have three components: a pair of element tags with a “start tag” and “end tag”; some element attributes given to the element within the tags; and finally, all the actual textual and graphical,information content that will be rendered on the display. An HTML element is everything between and including the tags. A tag is a keyword enclosed in angle brackets.

A common form of an HTML element is:

<tag>content to be rendered</tag>

The name of the HTML element is also the name of the tag. Note that the end tag’s name starts with a slash character, “/”.

The most general form of an HTML element is:

<tag attribute1="value1" attribute2="value2">content to be rendered</tag>
By not assigning attributes most start tags default their attribute values.There are some basic types of tags: Heading of the HTML:<head>...</head>. Usually the title should be included in the head, for example:
<head>
<title>The title</title>
</head>
Headings:
<h1>Heading1</h1>
<h2>Heading2</h2>
<h3>Heading3</h3>
<h4>Heading4</h4>
<h5>Heading5</h5>
<h6>Heading6</h6>
Paragraph Partition:
<p>Paragraph 1</p>  <p>Paragraph 2</p>
Newline:<br>. The difference between <br> and <p> is that 'br' breaks a line without altering the semantic structure of the page, whereas 'p' sections the page into paragraphs. Here is an example:
<code><p>This <br> is a paragraph <br> with <br> line breaks</p></code>

Annotation:

<!--..Explain!..-->
Annotations can help to understand the coding and do not display in the webpage.

There are several types of markup elements used in HTML.

Structural markup describes the purpose of text. For example, <h2>Golf</h2> establishes “Golf” as a second-level heading, which would be rendered in a browser in a manner similar to the “HTML markup” title at the start of this section. Structural markup does not denote any specific rendering, but most Web browsers have standardized default styles for element formatting. Text may be further styled with Cascading Style Sheets (CSS).

Presentational markup describes the appearance of the text, regardless of its function. For example <b>boldface</b> indicates that visual output devices should render “boldface” in bold text, but gives no indication what devices which are unable to do this (such as aural devices that read the text aloud) should do. In the case of both <b>bold</b> and <i>italic</i>, there are elements which usually have an equivalent visual rendering but are more semantic in nature, namely <strong>strong emphasis</strong> and <em>emphasis</em> respectively. It is easier to see how an aural user agent should interpret the latter two elements. However, they are not equivalent to their presentational counterparts: it would be undesirable for a screen-reader to emphasize the name of a book, for instance, but on a screen such a name would be italicized. Most presentational markup elements have become deprecated under the HTML 4.0 specification, in favor of CSS based style design.

Hypertext markup makes parts of a document into links to other documents. HTML up through version XHTML 1.1 requires the use of an anchor element to create a hyperlink in the flow of text: <a>Wikipedia</a>. In addition, the href attribute must be set to a valid URL. For example, the HTML markup, <a href="http://en.wikipedia.org/">Wikipedia</a>, will render the word “Wikipedia” as a hyperlink.

An example to render an image as a hyperlink is: <a href="http://example.org"><img src="image.gif" alt="alternative text" width="50" height="50"></a>.

What is Link farm?

Jul 25th, 2010 | Posted by aligolroo | Filed under Computer & Technology, Internet

On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a search engine (sometimes called spamdexing or spamexing). Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing.

Search engines require ways to confirm page relevancy. A known method is to examine for one-way links coming directly from relevant websites. The process of building links should not be confused with being listed on link farms, as the latter requires reciprocal return links, which often renders the overall backlink advantage useless. This is due to oscillation, causing confusion over which is the vendor site and which is the promoting site.

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what is Keyword stuffing in web development?

Jul 25th, 2010 | Posted by aligolroo | Filed under Computer & Technology, Economy & Business, Internet

Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.

Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique.

Hiding text from the visitor is done in many different ways. Text colored to blend with the background, CSS “Z” positioning to place text “behind” an image — and therefore out of view of the visitor — and CSS absolute positioning to have the text positioned far from the page center are all common techniques. By 2005, many invisible text techniques were easily detected by major search engines.

“Noscript” tags are another way to place hidden content within a page. While they are a valid optimization method for displaying an alternative representation of scripted content, they may be abused, since search engines may index content that is invisible to most visitors.

Sometimes inserted text includes words that are frequently searched (such as “sex”), even if those terms bear little connection to the content of a page, in order to attract traffic to advert-driven pages.

In the past, keyword stuffing was considered to be either a white hat or a black hat tactic, depending on the context of the technique, and the opinion of the person judging it. While a great deal of keyword stuffing was employed to aid in spamdexing, which is of little benefit to the user, keyword stuffing in certain circumstances was not intended to skew results in a deceptive manner. Whether the term carries a pejorative or neutral connotation is dependent on whether the practice is used to pollute the results with pages of little relevance, or to direct traffic to a page of relevance that would have otherwise been de-emphasized due to the search engine’s inability to interpret and understand related ideas. This is no longer the case. Search engines now employ themed, related keyword techniques to interpret the intent of the content on a page.

With relevance to keyword stuffing, it is quoted by the largest of search engines that they recommend Keyword Research and use (with respect to the quality content you have to offer the web), to aid their visitors in the search of your valuable material. To prevent Keyword Stuffing you should wisely use keywords in respect with SEO, Search Engine Optimization. It could be best described as keywords should be reasonable and necessary, yet it is acceptable to assist with proper placement and your targeted effort to achieve search results. Placement of such words in the provided areas of HTML are perfectly allowed and reasonable. Google discusses keyword stuffing as Randomly Repeated Keywords.

What is Affiliate Marketing?

Jul 25th, 2010 | Posted by aligolroo | Filed under Computer & Technology, Economy & Business, Internet

Affiliate Marketing

 

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network, the publisher (also known as ‘the affiliate’) and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors. 

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. 

Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers.  While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.

What is Pay Per Click (Cost Per Click)?

Jul 25th, 2010 | Posted by aligolroo | Filed under Computer & Technology, Economy & Business, Internet

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

What is Direct Marketing?

Jul 25th, 2010 | Posted by aligolroo | Filed under Computer & Technology, Economy & Business, Internet, Society

Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising.

Direct Advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful Advertising driving a specific “call to action.” This aspect of direct marketing involves an emphasis on trackable, measurable, positive responses from consumers (known simply as “response” in the industry) regardless of medium.

If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a Web site, then the effort is considered to be direct response advertising.

Direct marketing is predominantly used by small to medium-size enterprises with limited advertising budgets that do not have a well-recognized brand message. A well-executed direct advertising campaign can offer a positive return on investment as the message is not hidden with overcomplicated branding. Instead, direct advertising is straight to the point; offers a product, service, or event; and explains how to get the offered product, service, or event.

Direct mail,Telemarketing,Email Marketing,Door-to-Door Leaflet Marketing,Broadcast faxing,Voicemail Marketing,Couponing,Direct-response television marketing,Direct selling

Details of Email Marketing

Jul 25th, 2010 | Posted by aligolroo | Filed under Computer & Technology, Economy & Business, Internet

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

  • sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
  • sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
  • adding advertisements to e-mails sent by other companies to their customers, and
  • sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).

Researchers estimate that United States firms alone spent US$400 million on e-mail marketing in 2006.

There are advantages and disadvantages to using traditional advertising mail in comparison to e-mail.

Advantages

E-mail marketing (on the Internet) is popular with companies for several reasons:

  • An exact return on investment can be tracked (“track to basket”) and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
  • Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
  • Over half of Internet users check or send e-mail on a typical day.
  • E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.

Disadvantages

A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverability is still an issue for legitimate marketers. According to the report, legitimate e-mail servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.

Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States’ Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider’s acceptable use policy.

What is Google Bombing?

Jul 22nd, 2010 | Posted by aligolroo | Filed under Computer & Technology, Internet

The terms Google bomb and Googlewashing refer to practices intended to influence the ranking of particular pages in results returned by the Google search engine, in order to increase the likelihood of people finding and clicking on selections in which the individual or other entity engaging in this practice is interested. It is done for either business or humorous and political intentions. Before 2007, Google’s search-rank algorithm could rank a page higher if enough other sites linked to that page using similar anchor text (linking text such as “miserable failure”); but Google changed the ranking by January 2007 to instead list pages about the repeated linking of that text. Google bomb is used both as a verb and a noun. The phrase “Google bombing” was introduced to the New Oxford American Dictionary in May 2005. Google bombing is closely related to spamdexing, the practice of deliberately modifying HTML pages to increase the chance of their website being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner.

The term Googlewashing was coined in 2003 to describe the use of media manipulation to change the perception of a term, or push out competition from search engine results pages (SERPs).

What is Website Page Ranking ?

Jul 22nd, 2010 | Posted by aligolroo | Filed under Computer & Technology, Internet

Website Page ranking

PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

The name “PageRank” is a trademark of Google, and the PageRank process has been patented (U.S. Patent 6,285,999). However, the patent is assigned to Stanford University and not to Google. Google has exclusive license rights on the patent from Stanford University. The university received 1.8 million shares of Google in exchange for use of the patent; the shares were sold in 2005 for $336 million.

What is website link spam?

Jul 22nd, 2010 | Posted by aligolroo | Filed under Computer & Technology, Internet

Link spam is defined as links between pages that are present for reasons other than merit. Link spam takes advantage of link-based ranking algorithms, which gives websites higher rankings the more other highly ranked websites link to it. These techniques also aim at influencing other link-based ranking techniques such as the HITS algorithm.

Link Building Software
A common form of link spam is the use of link building software to automate the search engine optimization process.
Link farms 
Involves creating tightly-knit communities of pages referencing each other, also known humorously as mutual admiration societies
Hidden links 
Putting links where visitors will not see them in order to increase link popularity. Highlighted link text can help rank a webpage higher for matching that phrase.
“Sybil attack” 
This is the forging of multiple identities for malicious intent, named after the famous multiple personality disorder patient “Sybil” (Shirley Ardell Mason). A spammer may create multiple web sites at different domain names that all link to each other, such as fake blogs (known as spam blogs).
Spam blogs 
Spam blogs, also known as autoblogs, are fake blogs created solely for spamming. They are similar in nature to link farms.
Page hijacking 
This is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler but redirects web surfers to unrelated or malicious websites.
Buying expired domains 
Some link spammers monitor DNS records for domains that will expire soon, then buy them when they expire and replace the pages with links to their pages. See Domaining. However Google resets the link data on expired domains.

Some of these techniques may be applied for creating a Google bomb, this is, to cooperate with other users to boost the ranking of a particular page for a particular query.

Cookie stuffing 
This involves placing an affiliate tracking cookie on a website visitor’s computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales, but also has the potential to overwrite other affiliates’ cookies, essentially stealing their legitimately earned commissions.

Using world-writable pages

Web sites that can be edited by users can be used by spamdexers to insert links to spam sites if the appropriate anti-spam measures are not taken.

Spam in blogs

Spam in blogs is the placing or solicitation of links randomly on other sites, placing a desired keyword into the hyperlinked text of the inbound link. Guest books, forums, blogs, and any site that accepts visitors’ comments are particular targets and are often victims of drive-by spamming where automated software creates nonsense posts with links that are usually irrelevant and unwanted.

Comment spam

Comment spam is a form of link spam that has arisen in web pages that allow dynamic user editing such as wikis, blogs, and guestbooks. It can be problematic because agents can be written that automatically randomly select a user edited web page, such as a Wikipedia article, and add spamming links.

Wiki spam

This is using the open editability of wiki systems to place links from the wiki site to the spam site. The subject of the spam site is often unrelated to the wiki page where the link is added. In early 2005, Wikipedia implemented a default “nofollow” value for the “rel” HTML attribute. Links with this attribute are ignored by Google’s PageRank algorithm. Forum and Wiki admins can use these to discourage Wiki spam.

Referrer log spamming

Referrer spam is when someone accesses a web page, i.e., the referee, by following a link from another web page, i.e., the referrer, the referee is given the address of the referrer by the person’s Internet browser. Some websites have a referrer log which shows which pages link to that site. By having a robot randomly access many sites enough times, with a message or specific address given as the referrer, that message or Internet address then appears in the referrer log of those sites that have referrer logs. Since some search engines base the importance of sites by the number of different sites linking to them, referrer-log spam may be used to increase the search engine rankings of the spammer’s sites, by getting the referrer logs of many sites to link to them.

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What is website’s Content Spaming?!

Jul 22nd, 2010 | Posted by aligolroo | Filed under Computer & Technology, Economy & Business, Internet

These techniques involve altering the logical view that a search engine has over the page’s contents. They all aim at variants of the vector space model for information retrieval on text collections.

Keyword stuffing
This involves the calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is useful to make a page appear to be relevant for a web crawler in a way that makes it more likely to be found. Example: A promoter of a Ponzi scheme wants to attract web surfers to a site where he advertises his scam. He places hidden text appropriate for a fan page of a popular music group on his page, hoping that the page will be listed as a fan site and receive many visits from music lovers. Older versions of indexing programs simply counted how often a keyword appeared, and used that to determine relevance levels. Most modern search engines have the ability to analyze a page for keyword stuffing and determine whether the frequency is consistent with other sites created specifically to attract search engine traffic. Also, large webpages are truncated, so that massive dictionary lists cannot be indexed on a single webpage.
Hidden or invisible unrelated text
Disguising keywords and phrases by making them the same color as the background, using a tiny font size, or hiding them within HTML code such as “no frame” sections, ALT attributes, zero-width/height DIVs, and “no script” sections. However, hidden text is not always spamdexing: it can also be used to enhance accessibility. People screening websites for a search-engine company might temporarily or permanently block an entire website for having invisible text on some webpages.
Meta tag stuffing
Repeating keywords in the Meta tags, and using meta keywords that are unrelated to the site’s content. This tactic has been ineffective since 2005.
“Gateway” or doorway pages
Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. They are designed to rank highly within the search results, but serve no purpose to visitors looking for information. A doorway page will generally have “click here to enter” on the page.
Scraper sites
Scraper sites, also known as Made for AdSense sites, are created using various programs designed to “scrape” search-engine results pages or other sources of content and create “content” for a website. The specific presentation of content on these sites is unique, but is merely an amalgamation of content taken from other sources, often without permission. These types of websites are generally full of advertising (such as pay-per-click ads), or redirect the user to other sites. It is even feasible for scraper sites to outrank original websites for their own information and organization names.
Article spinning
This involves rewriting existing articles, as opposed to merely scraping content from other sites, in order to avoid penalties imposed by search engines for duplicate content. This process is undertaken by hired writers or automated using a thesaurus database or a neural network.
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What is Spamdexing in SEO

Jul 22nd, 2010 | Posted by aligolroo | Filed under Computer & Technology, Internet

Spamdexing (also known as search spam, search engine spam or web spam) involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.Some consider it to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the META keywords tag, others whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Also, people working for a search-engine organization can quickly block the results-listing from entire websites that use spamdexing, perhaps alerted by user complaints of false matches. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful.

The success of Google at both producing better search results and combating keyword spamming, through its reputation-based PageRank link analysis system, helped it become the dominant search site late in the 1990s. Although it has not been rendered useless by spamdexing, Google has not been immune to more sophisticated methods. Google bombing is another form of search engine result manipulation, which involves placing hyperlinks that directly affect the rank of other sites. Google first algorithmically combated Google bombing on January 25, 2007.

The earliest known reference to the term spamdexing is by Eric Convey in his article “Porn sneaks way back on Web,” The Boston Herald, May 22, 1996, where he said:

The problem arises when site operators load their Web pages with hundreds of extraneous terms so search engines will list them among legitimate addresses. The process is called “spamdexing,” a combination of spamming — the Internet term for sending users unsolicited information — and “indexing.”

Common spamdexing techniques can be classified into two broad classes: content spam (or term spam) and link spam.

Other types of spamdexing

Mirror websites

A mirror site is the hosting of multiple websites with conceptually similar content but using different URLs. Some search engines give a higher rank to results where the keyword searched for appears in the URL.

URL redirection

URL redirection is the taking the user to another page without his or her intervention, e.g., using META refresh tags, Flash, JavaScript, Java or Server side redirects.

Cloaking

Cloaking refers to any of several means to serve a page to the search-engine spider that is different from that seen by human users. It can be an attempt to mislead search engines regarding the content on a particular web site. Cloaking, however, can also be used to ethically increase accessibility of a site to users with disabilities or provide human users with content that search engines aren’t able to process or parse. It is also used to deliver content based on a user’s location; Google itself uses IP delivery, a form of cloaking, to deliver results. Another form of cloaking is code swapping, i.e., optimizing a page for top ranking and then swapping another page in its place once a top ranking is achieved.

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Search Engine Marketing Professional Organization

Jul 22nd, 2010 | Posted by aligolroo | Filed under Computer & Technology, Internet

SEMPO Mission

Search Engine Marketing Professional Organization sempo is a global, non-profit trade association founded in 2003 to serve the Search Engine Marketing (SEM) industry and marketing professionals engaged in it. This includes SEM firms and consultants, in-house marketing professionals, Web developers and advertising agencies.

SEMPO’s purpose is to provide a foundation for Search industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of Search and its role in marketing. SEMPO encourages participation by becoming a member and joining work groups, committees and task forces in the US and abroad.

Resources and Activities

The organization’s activities are primarily centered on learning about SEM and awareness about Search marketing. To support their educational mission, SEMPO offers an extensive library of resources, articles and dozens of links to SEM tools, newsletters, and more. In addition, it conducts outreach activities such as free webinars, workshops and industry events, plus a Speakers Bureau of experts on a variety of subjects.

SEMPO Membership

Anyone with an interest in Search Engine Marketing and a desire to help further the industry can become a SEMPO member. This includes Search Engine Marketing firms, individuals performing a Search Engine Marketing role within their company, freelance marketers, software vendors, industry analysts, consultants, students, educators, and members of the general public. Membership with SEMPO includes benefits such as exclusive access to research, discounts for the SEMPO Institute, discounts for industry events, the ability to post job listings and resumes on SEMPO’s Job Board, Service Requests, a listing in our online Member Directory, local networking opportunities and social media groups.

SEMPO Institute

Part of SEMPO, SEMPO Institute’s online courses are standardized, peer-reviewed SEM strategies, techniques, and best practices. They establish a benchmark of expertise for SEM professionals worldwide, while increasing the quality and availability of SEM professionals and employees for hiring needs.

SEMPO Institute’s online courses focus on many aspects of SEM and how to use Search as an effective part of an integrated marketing program. These courses are geared toward a wide variety of Search, marketing, public relations, sales, IT and business professionals. Because the courses are online, students learn at their own pace and can login from any computer to take the lessons and the tests. Tests are graded within the system automatically, and students can interact with SEM professionals and SEMPO volunteers through the Community Discussion Board. The Institute offers online distance learning courses that will provide a breadth of Search Marketing instruction.

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Internet marketing

Jul 22nd, 2010 | Posted by aligolroo | Filed under Computer & Technology, Economy & Business, Internet

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.

The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008, The New York Times – working with comScore – published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

Advantages

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time..

Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium. The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.

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Search engine marketing (SEM)

Jul 22nd, 2010 | Posted by aligolroo | Filed under Computer & Technology, Internet

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. Usage of the term “search engine marketing” has been inconsistent. The trade association Search Engine Marketing Professional Organization (SEMPO) includes search engine optimization (SEO), and SEO is also included in the industry definitions of SEM by Forrester Research, eMarketer, Search Engine Watch, and industry expert Danny Sullivan. However, the New York Times restricts the definition to ‘the practice of buying paid search listings’.

Market structure

In 2008, North American advertisers spent US$13.5 billion on search engine marketing. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Because of the complex technology, a secondary “search marketing agency” market has evolved. Many marketers have difficulty understanding the intricacies of search engine marketing and choose to rely on third party agencies to manage their search marketing.

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Search engine optimization (SEO)

Jul 22nd, 2010 | Posted by aligolroo | Filed under Computer & Technology, Economy & Business, Internet

Google SEO

 Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. 

The acronym “SEO” can refer to search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. 

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Arash “Boro-boro”,”Donya”,”tike-tike”

Jul 20th, 2010 | Posted by aligolroo | Filed under Iranian (Persian) Artist
Ref: wikipedia.org

Arash Labaf (born 23 April 1977) is an Iranian-Swedish singer, dancer, entertainer and producer.

 

Early life
 Arash Labaf was born in Tehran, Iran. At age ten, he and his family moved to Sweden, where he still resides. In an interview with BBC Persian Television, he has mentioned that his mother and father are from the Iranian cities of Shiraz and Isfahan, respectively.Also in one of his interviews, he stated his great grandfather is Iranian Azeri.Consequently his family moved to Malmö, Sweden.
He resides in Malmö when he is not on tour and considers it his hometown. He has two younger brothers, Ashkan Labaf, a doctor, and Arsalan Labaf, a lawyer.
 
Career
Arash has said that the reason he chooses to sing in his native language is because of his “deep attachment to Iran and Persian culture.”His debut album, Arash, was released by the Warner Music Sweden in June 2005, after he had finished college. His singles, “Boro Boro” (“Go Away”) and “Temptation” (featuring Rebecca Zadig) made it to the hit lists around Europe, and their respective videos garnered significant airplay on more than 20 MTV outlets across the world.In addition to successes in his home countries’ music charts, namely Sweden and Iran, the platinum-selling singer and producer Arash has had hits notably in Eastern European and South-East European charts like Russia, Ukraine, Greece, Bulgaria, Poland, Hungary, Georgia, Azerbaijan, Serbia, Slovakia, Slovenia, Romania, Turkey and in Asian music charts like in Tajikistan, Kazakhstan, Afghanistan, Uzbekistan and throughout the Arab Middle Eastern countries.
 
Arash is highly valued in Poland. His song “Boro Boro” has been played in an Indian Bollywood movie as well.He has got gold in 5 countries: Germany, Russia, Slovenia and Greece for his album, Arash, and in Sweden for “Boro Boro”.This song was also featured in the Hindi Bollywood film “Bluffmaster” and he was The Artist of The Month on MTV India. He made a guest appearance in the movie as well as a DJ singing “Boro Boro”. Arash has accumulated airplay on MTV outlets in more than 35 countries.Arash is managed by former Warner Music A&amp;R agent Henrik Uhlmann, and is represented in the United States by Mayar Zokaei.
  

Arash & Aysel

Collaborations

 

Arash’s claim to fame, his hit “Temptation” was a collaboration with Swedish singer Rebecca Zadig

Another collaboration of Arash was with Indian-Persian-Pakistani-Danish singer Anila Mirza in the hit “Chori Chori” and the three-way collaboration between Arash / Aneela / Rebecca Zadig in “Bombay Dreams” 

Arash has released a Russian song; (Vostochnyie Skazki) (featuring  Blestyashchie), a Russian version of “Temptation”, in which he sings in Russian and the Russian version became a big hit in Russian charts. In Russia, Arash recorded several other singles with Russia’s popular performers: Anna Semenovich (Baskon) 

DJ Aligator (also of Persian origin) appeared in Arash’s music video for “Music is My Language” as the producer and rapper. 

The song “Suddenly” features Rebecca Zadig, whereas his song “Man o to” features Slovak singer Lucia. 

In his 2006 album (Crossfade), Arash, DJ Aligator and Shahkar Bineshpajoo made a song for the Iranian Football team for their appearance in the 2006 World Cup. 

Arash released in March 2008 his third album, Donya, featuring a reggaeton/dancehall influenced single “Donya” in collaboration with Shaggy and the single “Kandi” featuring the New York star Lumidee. Other singles include “Suddenly” (featuring Rebecca), “Pure Love” (featuring Helena), and “Dasa Bala” (featuring Timbuktu). Music videos were made for “Donya”, “Suddenly”, “Pure Love”, and “Kandi” (for its 2009 re-release). 

Helena did not take part in the music video of “Pure Love”, although her voice was used in it. The video was starred by Arash, together with the Venezuelan beauty queen, Marianne Puglia.

Jennifer Aniston Goes Topless in New Perfume Ad

Jul 20th, 2010 | Posted by aligolroo | Filed under Hollywood

Vamping it up: Jennifer Aniston smoulders in these grainy early promo ads for her new fragrance, Lolavie, which launches this Wednesday at Harrods

Jennifer Aniston, who famously stripped down for GQ last year, has taken off her top again.

Britain’s The Daily Mail provides a sneak peek at the actress’ upcoming ads for her new fragrance Lolavie.

In the steamy black-and-white shots, Aniston, 41, covers her chest with her arms as she works the camera, wearing nothing but a white skirt.

Jennifer Aniston is known for her girl next door looks but in a series of promotional shots for her new perfume line the actress looks anything but.

Aniston looks sexy and stunning in the three black and white shots, showcasing her perfect body, naked apart from a white skirt positioned low on her hips.

Aniston’s perfume is called Lolavie, which roughly translates as ‘laughing at life’, and is launching Wednesday at Harrods where the perfume will be sold exclusively.

Aniston will be at the department store herself, signing bottles for customers in Harrods’ Georgian restaurant.

It’s the debut fragrance for Aniston, 41, who says she has been involved with every step of the development process over the past year and a half, from creating the scent to conceptualizing the ads which were shot at Aniston’s favourite holiday getaway spot, in Cabo San Lucas, Mexico.

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Katy Perry and Russell Brand’s relationship runs ‘hot and cold’

Jul 20th, 2010 | Posted by aligolroo | Filed under Hollywood

For a couple reportedly set to marry this fall, Katy Perry and Russell Brand spend an awful lot of time bickering like a husband and wife on the verge of divorce.

The Betty Page-style pop diva and the arse-waggling “Arthur” star sure look good in photos, but friends of Perry say the celebrity couple tangle more easily than Brand’s disheveled hair.

“They fight and make-up constantly,” says a friend of Perry, who observes that the couple have behaved this way since the beginning of their relationship.

Last September, when the press first got wind that the celebs were dating, Perry brought Brand as her date to the wedding of her friend, model Janelle Fishman in Brooklyn. And that’s where, another insider says, friends of the singer first began to suspect that Brand and Perry would “not work out.”

At the reception, Brand, a former sex and heroin addict as well as a recovering alcoholic who’s been sober for seven years, frowned upon Perry’s hard-partying ways. “[Russell] got angry with Katy because he thought she had drank too much” that night, says the insider. Perry “ended up staying with a friend who has a place in N.Y.C.” Brand “went back to the couple’s hotel room alone.”

Meanwhile, Perry has issues with Brand as well, particularly when it comes to her beau’s rep as a comic Casanova. (The British tabloid The Sun awarded Brand its “Shagger of the Year Award” for so many consecutive years — 2006 through 2008 — that it eventually retitled the honor in his name.)

“There have always been fights about other women ? despite Russell talking about how much he loves Katy all the time,” says the insider.

One of those quarrels took place shortly before last month’s 2010 MTV Movie Awards, where Perry performed and Brand was a presenter.

“Katy suspected [Russell] of cheating and it wasn’t the first time,” says the insider, who adds that, because of the tiff, Perry and Brand arrived at the event separately and sat separately — Brand, next to his “Get Him To The Greek” co-star Jonah Hill.

But shortly after the show, Brand and Perry were hand-in-hand at the awards-show after-party at L.A.’s Las Palmas nightclub.

“It’s a cycle,” Katy’s friend says of the “Hot and Cold” couple.