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A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and [...]
The term “Web 2.0” is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators (prosumer) of user-generated content in a [...]
HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages. It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. It allows images and objects to be embedded and can be used to create interactive forms. [...]
On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group. Although some link farms can be created by hand, most are created through automated programs and services. A link farm is a form of spamming the index of a search engine [...]
Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags. Keyword stuffing had been used in [...]
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The [...]
Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Cost per [...]
Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising. Direct Advertising is a sub-discipline and type of marketing. There are two [...]
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: sending e-mails with the [...]
The terms Google bomb and Googlewashing refer to practices intended to influence the ranking of particular pages in results returned by the Google search engine, in order to increase the likelihood of people finding and clicking on selections in which the individual or other entity engaging in this practice is interested. It is done for [...]
PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any [...]
Link spam is defined as links between pages that are present for reasons other than merit. Link spam takes advantage of link-based ranking algorithms, which gives websites higher rankings the more other highly ranked websites link to it. These techniques also aim at influencing other link-based ranking techniques such as the HITS algorithm. Link Building [...]
These techniques involve altering the logical view that a search engine has over the page’s contents. They all aim at variants of the vector space model for information retrieval on text collections. Keyword stuffing This involves the calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. [...]
Spamdexing (also known as search spam, search engine spam or web spam) involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system.Some consider it to be a part of search engine [...]
SEMPO Mission Search Engine Marketing Professional Organization sempo is a global, non-profit trade association founded in 2003 to serve the Search Engine Marketing (SEM) industry and marketing professionals engaged in it. This includes SEM firms and consultants, in-house marketing professionals, Web developers and advertising agencies. SEMPO’s purpose is to provide a foundation for Search industry [...]
Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is [...]
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion. Usage of the term “search engine marketing” has been inconsistent. The trade association Search Engine [...]
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a [...]
Posted by: on January 29 ref: http://www.businessweek.com/smallbiz/tips/?chan=top+news_top+news+index+-+temp_small+business For most small businesses, surviving in a challenging economy requires a greater investment in marketing and promotion. Online marketing and advertising can be a cost-effective way to reach your customers, who increasingly use the Internet to research products and services before they buy.To ensure your investment in search [...]
ref:http://www.ameinfo.com/180573.html Microsoft Corp has announced a milestone for the next version of Windows and several new deals designed to boost its online-search business.The company showed a preliminary version of Windows 7, the next major edition of its operating system, available for consumers to test on their personal computers starting Friday. Microsoft also announced a five-year [...]